GreenPro is a product certification which helps an environmentally conscious customer to make an informed choice to buy eco-friendly products.
GreenPro is a mark of guarantee that the product which bears the GreenPro label is environment friendly throughout its life cycle. GreenPro ultimately empowers a customer with the knowledge of the product and steer towards sustainable products.
The main objective of GreenPro certification is to facilitate green product market transformation in India through product certification. Based on a holistic framework, the "Greeness" of the product is assessed and also highlights the way forward to achieve excellence in environmental performance.
GreenPro follows a life cycle approach for certifying a product. Right from the raw material extraction to the end of useful life of the product is considered for certification.
The rating system encourages the product manufacturers to incorporate or implement measures that would result in environmental, health and wellbeing benefits at the following stages of the life cycle of the products.
The Green product rating enables the transformation of the existing 'linear' - unsustainable process to a sustainable 'cyclic' process, thereby eliminates / reduces the quantity of disposal of wastes in landfills or through incineration.