The company derives over 80% of its revenues from the cement business operating mainly in south India with an annual installed capacity of 2.70 million tons. The rest of the sales come from segments like cement bonded particle board, ready mix concrete and hydro power. The company’s strong brand equity, premium positioning in north coastal AP and low-cost capacity expansion are key triggers for the company’s future growth. The company is poised to benefit from the upcoming demand revival in south, increased thrust on low cost housing and infrastructure segments.