Procurement

Dodla Dairy collects 9 lakh litres of Milk per day from about 2,50,000 (Two Lakh Fifty Thousand) farmers through 10,000 Agents, covering more than 5000 villages across South India. The company is procuring high quality milk by using Electronic Milk analyzers.

The Company has created integrated cold chain facilities from producer to consumer to ensure the freshness of the milk at all stages. The Company has a team of Veterinary supporting staff to educate the farmers on Animal Health Care and clean milk production. This has enabled the farmer community to produce good quality milk. The company has high regard among the milk producers for its fair price policy and prompts payments. The trained field staff working on the front end is the core strength of the company.

At the Village level:

• Farmer brings the milk to the collection center who is provided with a card.
• The milk is weighed with an electric scale and weight in grams is converted to liters. The data will be captured in the system.
• The system data is integrated with ERP.

Stringent Quality Checks:

The company has established stringent quality control measures right from the milk collection level at village to the consumers at urban level. The various screening measures will include screening checks for adulteration like urea, sugar, salt, oil and detergent are being conducted before packing milk.